Shoppers urged to give back this Christmas as Big W launches Giving Tree

Media Coverage
The Western Weekender; November 14, 2023

BIG W’s annual Giving Tree has returned to stores, inviting customers to share in the true spirit of Christmas and support families needing a little extra support this year.

From now until Christmas Eve, customers can place an unwrapped gift under the Giving Tree at their local BIG W, helping to bring joy to families in the community who need it most.

BIG W has partnered with Good360 Australia to match all 177 stores with a local charity. This year the Giving Tree will support 106 organisations across Australia, including women’s shelters, youth centres, homeless shelters and children in hospital.

“We know it has been a challenging year for many Aussie families and our Giving Tree is a way for our BIG W store teams, customers and local charity partners to come together and support people in the community who need it most,” said Managing Director of BIG W, Dan Hake.

“Our goal is to help as many families as possible experience the joy and spirit of Christmas this year. With many households finding it tough, we want our customers to know that even the smallest gift can still make a big difference.”

Check out the full article over at The Western Weekender.


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