Media Coverage
AAP; August 5, 2025
Millions of Australians could be living in hygiene poverty, with many struggling to afford basic items such as soap, toothpaste and deodorant.
About one in eight people recently skipped buying personal hygiene or cleaning products to afford other essentials, according to research conducted on behalf of charity Good360 Australia.
“Our research has uncovered the heartbreaking reality that millions of Australians are struggling to afford everyday basics,” managing director Alison Covington said.
Hygiene poverty occurs when people are unable to afford everyday essential products such as soap, shampoo, toothpaste, deodorant, household cleaning products and feminine hygiene products.
“Hygiene poverty can cause feelings of low self-esteem, embarrassment and shame, and make it difficult for people to maintain their health,” Ms Covington said.
“It takes a devastating toll on people’s mental and physical wellbeing.”
People unable to afford basic needs often avoid social events or commitments such as work and school, Ms Covington added.
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