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‘Heartbreaking reality’: Millions of Aussies face hygiene poverty, with women worst affected

Media Coverage
Women’s Agenda; August 5, 2025

Nearly four million Australians are living in ‘hygiene poverty’, with one in five people concerned they soon won’t be able to afford everyday products like deodorant and soap.

The findings come from new national research released today by charity Good360, showing that women and young people are most likely to be affected by hygiene poverty. 

According to the survey, more than 20 per cent of women are concerned about affording essential personal hygiene and cleaning products. Women are also more likely to have skipped buying hygiene products to afford other essentials like food.

“While some commentators have declared that the cost of living crisis is over, our research has uncovered the heartbreaking reality that millions of Australians are struggling to afford everyday basics such as soap, shampoo, toothpaste, deodorant, household cleaning products and feminine hygiene products such as tampons,” founder and Managing Director of Good360, Alison Covington, said.

Read the full article over at Women’s Agenda.

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