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Charities struggle to meet demand for donated essentials

Media Coverage
Retail World Magazine; September 23, 2025

New research reveals that more charities than ever can’t keep up with community demand for essential goods.

According to the research conducted by charity Good360 Australia, 69% of surveyed charities report they don’t have enough donated items to meet the need in their community – up from 65% last year.

The research also shows that community demand for donated essential items remains at record highs, with 82% of surveyed charities saying demand has never been higher and 83% expecting the year ahead to be even tougher.

The 2025 Good360 ‘Communities in Need Report’, based on a survey of over 400 charities and disadvantaged schools nationwide, highlights the growing and structural challenge of non-food aid in Australia. It shows the essentials in greatest demand by charities across Australia are:

  • Personal hygiene and cleaning products (78%) – up two percentage points on last year and once again the most in-demand category of non-food aid.
  • Clothing (69%) and education items such as stationery, books and backpacks (68%).
  • Digital devices are also increasingly needed (48%), with demand rising six percentage points on last year, reflecting the increasing need for connectivity in education, work and daily life.

Read the full article over at Retail World Magazine.

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