External Use
Media Kit
This online Media Kit provides current information about Good360 Australia available for external use. This page is regularly updated.
If you require a pdf version please click here. If you require additional information please contact us.
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About Good360
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Imagery
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Impact Stories
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Logos
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Colours
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Typography
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Writing Good360
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Contact
About
Good360
Good360 is a connector – we distribute millions of new, unsold consumer goods like clothes, homewares, appliances, furniture, toiletries and toys that have been donated by our 500 partners, to a network of over 4,000 charities and schools across Australia who are supporting people in need. The result is a Circle of Good that reduces need and waste in our communities, helping both people and the planet.
Talking Points
Key facts and quotes that can be used in stories
Good360 works to divert brand new goods from going to landfill and into the hands of Australians in need.
That means on average Good360 is helping 1 Australian in need every minute.
Read the full Media Release here.
Read the full Media Release here.
Statistic from the “Good360 Deloitte Report 2022” view full report here.
Good360 lifetime impact statistics
But what does that mean in real terms?
Good360 creates real, measurable impact in the community helping, on average, two Australians every minute.
Cumulative impact to date as of 31 October 2024.
to people in need
schools supported
circular economy (RRP)
going to waste
Image Library
Approved imagery and videos are available to download from our Google Drive library. Even though these images are approved please notify us as a courtesy before use.
If you would like access to additional or higher-resolution images, please contact the Good360 team for access and approval. Please note we cannot provide you access to used stock images, however, we can provide you details if you would like to purchase them yourself.
Good360 also has a suite of brand iconography used to demonstrate our impact, if you would like to utilise these they are available upon request.
Impact Stories
We know there is more than enough to go around.
Read all about the impact our goods have on communities. We have a selection of templated Impact Stories and quotes on our Google Drive, via the button below.
Alternatively, you can view the most recent impact stories online.
If you wish to share any of our charity network impact stories (quotes or images) please contact Good360 to seek approval before use.
Logos
These are the Good360 primary logos available for download, in both stacked and landscape versions. It is always preferred where possible that the dual-colour logo be used, either in the dark or light/ reversed versions.
However, there are mono-colour variations of both the stacked and landscape versions available where necessary. To access the full suite of Good360 logos click here.
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DO NOT
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Distort or crop the logo
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Place the logo over a difficult to read background
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Use effects or shadows
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Place logo over non-approved colours
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Change the colour(s) of the logo itself
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Separate the individual elements of the logo
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Logo Variations
PRIMARY LOGO (DARK)
Use on light-coloured backgrounds for all primary collateral.
PRIMARY LOGO (LIGHT)
Use on dark-coloured backgrounds for all primary collateral.
PRIMARY LOGO (GREEN)
Use only for single-colour printing or over images where appropriate.
PRIMARY LOGO (WHITE)
Use on brand-approved colours (below) or over images where appropriate.
PRIMARY LOGO (BLACK)
Use only for print collateral where only black & white printing is available.
Size & Space
Ensure there is clear space around the logo.
This is equal to the height of the ‘G’ in the logo, as shown left.
The minimum size for print is 15mm.
(as shown left)
Co-branding
When creating partnership logo lockups using the Good360 logo please ensure that all logos are the same size.
Clear-space guidelines still apply for co-branded lockups, as they do for using the Good360 logo in any circumstance. It is preferred that there is at least one X space (equal to the G in Good360) between logos and 2x spaces if there is a line dividing the two logos.
You may create logos in a landscape (horizontal) or portrait (vertical) format and the Good360 logo can go before or after the partner logo.
If justifying lockups please top justify landscape versions and centre justify portrait versions.
DO:
• Ensure clear space between and around the logos
• Make both logos the same height and/ or width
DO NOT:
• Modify the logos or text.
• Present one logo much bigger or smaller than its counterpart.
Colours
PANTONE 375 C
C 31, M 0, Y 95, K 16
R 148, G 214, B 0
#94d60a
PANTONE 299 C
C 100, M 30, Y 0, K 13
R 0, G 156, B 223
#009cdf
PANTONE 2935 C
C 100, M 53, Y 0, K 28
R 0, G 86, B 184
#94d60a
PANTONE 158 C
C 0, M 49, Y 86, K 5
R 242, G 123, B 33
#F27B21
Colour Ratio
Typography
Paragraphs and texts. Good360 brand font is Maison Neue (first font). This is NOT a Google and Websafe font, so, if for any reason you cannot use this font Arial is also approved for use (second font).
Figtree
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*
Writing Good360
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DO
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ALWAYS write Good360 as one word not two
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Capitalise the first letter (G) in "Good360 " except when used in a URL
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Always type Good360 in the same font size and style as the content of the text
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When referring to the brand for the first time use Good360 Australia so as not to confuse with Good360 USA
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DON'T
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Write Good360 as two seperate words (e.g. Good 360)
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Capitalise all letters (e.g. GOOD360)
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Pluralise the brand name (e.g. Goods360)
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Use the logo in place of the brand name within copywriting
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Learn More
Contact
Us
If you would like additional information about Good360 Australia, or would like to arrange an interview or quote please contact:
Cheryl Johns
Head of Marketing and Communications
Phone: (02) 8594 3600 (9am – 5pm AEST Monday to Friday)
email: cheryl@good360.org.au
Contact Us
Cheryl Johns
Head of Marketing and Communications
Phone: (02) 8594 3600
(9am – 5pm AEST Mon to Fri)
email: cheryl@good360.org.au
Social Media
Please ensure you use the Australian Good360 handles, it is very easy to accidentally tag USA.
#CircleofGood #Good360au #BringingGoodTogether
Social Media
Please ensure you use the Australian Good360 handles, it is very easy to accidentally tag USA.
#CircleofGood #Good360au #BringingGoodTogether
