Media Coverage
News Corp; November 10, 2026
It has been a fundamental part of Aussie life for generations.
Few Australians have grown up without at least being a fleeting part of a local sports team, whether it be footy, cricket or rugby.
However, new research now claims that millions of Aussie kids are missing out on these opportunities because of a phenomenon that has been dubbed “play poverty”.
As the cost-of-living crisis continues to place a growing stranglehold on families, Good 360 Australia research shows sports, hobbies and clubs are increasingly being seen as a luxury expenditure.
With families battling increasing food, fuel and energy costs, more and more are sacrificing the costs attached to playing regular sports in the community.
The study reveals that almost half of Australians – 48 per cent, more than 13 million people – have either gone without, delayed replacing or been unable to purchase sporting supplies over the past year.
It also reveals that the same figure believes cost pressures are forcing children and families to miss out on sport altogether – opting to stay indoors instead.
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