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ICONIC AUSTRALIAN CLOTHING BRAND JEANSWEST JOINS FORCES WITH GOOD360 TO HELP PEOPLE IN NEED ACROSS THE COUNTRY
Charitable matchmaker, Good360 has today announced a new partnership with clothing and apparel brand, Jeanswest. The new venture will see the retailer donate end of the line merchandise to the Not for Profit in order for it to be matched and distributed to people in need across the country.
Following a repositioning of its brand, Jeanswest sought to find an ethical method to repurpose items that were identified as ‘end of the line product’. Together with its 90 Australian stores the company will donate the clothing to Good360 who will connect the stock to Australian charities, schools and community groups.
Good360 bridges the gap between businesses and Not for Profits. Acting as matchmaker, Good360 collects brand new goods from generous businesses and connects them to Australian charities, schools and communities in need. They connect surplus with need, in order to create a more sustainable impact. Good360 has connected over 14million brand new items to people in need since their launch in 2015.
Founder and Managing Director of Good360, Alison Covington, said the generosity and support of business partners, such as Jeanswest, has a profound impact on the community.
“Australia is experiencing an unprecedented time full of challenges; battling bushfires, floods, drought and the impact of COVID-19. In the last six months alone, Good360 has connected over 1.2million items to disaster affected Australians to help ease some of the pressure,” said Alison.
“Good360 gives businesses and brands like Jeanswest an ideal avenue to repurpose their brand-new stock in an economical and environmentally friendly way, whilst also helping the community during times of need.” She said.
George Yeung, Managing Director, Jeanswest Aust/NZ, has been overwhelmed with heartfelt feedback from the teams out in stores who have been able to personally contribute to those going through a tough time in the town or suburb where they work and live.
“Throughout our repositioning process we were able to identify end of line products which we wanted to do more with, rather than looking at a markdown strategy. We knew there were individuals and communities that were in great need of clothing during this time,” George said.
“Through our partnership with Good360, each of our Australian stores were able to be paired with the local charity in the most need for clothing. The relationship with Good360 has allowed our store teams to be a part of the company initiative by being able to develop a local community connection.”
Good360 are calling on other businesses to join them in making good instead of letting new items lie unused. Good360 are up to the challenge of matching any stock to people in need – one person’s extra is another person’s essential. For further information about Good360 visit good360.org.au
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