Good360 and UOW Collaborate for 7th Birthday Event

Founder & Managing Director Alison Covington AM with UOW Students.

Through kindness and collaboration, good things can come to life.

This rings true for Good360’s 7th Birthday Event held on the 27th of April at our ReDistribution Centre in Smithfield, which was brought to life with the help of the University of Wollongong.

Good360 had previously been connected to UOW’s Faculty of Business and Law as Good360 had been one of the winners of their Illawarra Innovation Quest in 2021 and had been selected to participate in the Innovation Districts Challenges by the NSW Government. Engagement Adviser Susan Wallis was approached by Public Relations lecturer Sue Slowikowski to partner on an event as a student case study for a PR Campaign Semester One Project. Excited by the idea, Susan attended the briefing by UOW and subsequent weekly lectures for Q&A sessions, getting to know the students who would become involved. This was a perfect opportunity for both Good360 and UOW, as not only were students going to be able to get real-world experience planning and running an event, but Good360 were finally able to welcome guests into the RDC and host charity members, board members, and Members of Parliament after the 2021 COVID-19 lockdowns had resulted in many cancelled events and visits. The 7th birthday event would also serve as an Open Day for not only guests, but for interstate and international Good360 staff who had not had the opportunity to visit due to years of restrictions and lockdowns.

On the day, everyone was invited to celebrate the achievements of Good360 within seven years of operation, having delivered over 28 million products to Australians in need and collecting over $250M in donations from businesses. Throughout the event students acted as volunteers, helping welcome the guests at reception, chaperoning guests to the main event areas, and provided assistance to the Good360 team where needed. Students had also been running social media pages focused on the Good360 and UOW partnership and event, generating interest before, during, and after the day.

We were also able to educate guests and students on how our model is a solution to pre-consumer waste and how we are able to contribute to the circular economy with presentations from multiple guests. Wing Hsieh from Deloitte presented the Deloitte Access Economics report, which she had co-authored with Gavin Liang and Eamon McGinn, presenting the value of unsold household goods in Australia. Guests learned about the $2.5 billion worth of household goods that go to waste that could instead be going to Australians in need. We also held a panel facilitated by Amanda Rose, GAICD and Founder of Western Sydney Women, that featured Founder and MD Alison Covington AM, Amar Singh, President of Turbans 4 Australia, and Paul Zahra, CEO of the Australian Retailers Association. The panel touched on why sustainability is important and how reducing waste can benefit people in need across Australia. The entire presentation proved to be a lively and educational experience, thanks to our MC for the day Tim Gilbert.

Tim Gilbert, Paul Zahra, Alison Covington AM, Amanda Rose, and Amar Singh.

Some other fun features of the event included:
· The Wall of Good: Guests and volunteers were encouraged to share their moments of good.
· Packing stations: Guests were able to experience packing bags of goods in a production line, with the bags being having been donated to Mullumbimby District & Neighbourhood Centre.
· RDC Tour: Guests took a tour and saw the inner workings of the warehouse team.

Overall, this event proved to be a success with positive feedback being received throughout the day from attendees. We appreciate the help that the students from UOW provided, as well as Sue Slowikowski, the lecturer of the class. It was incredible to welcome the UOW students into the #CircleOfGood and provide an opportunity to ditch the textbooks for a day for some industry-based learning.

Following the event, we graciously received the following letter from Professor Colin Picker, Executive Dean of the Faculty of Business and Law:

“Dear Alison and Good360 Team

I would like to thank you on behalf of the Faculty of Business and Law for providing our university the opportunity to be a large part of your Circle of Good 7th Birthday Celebrations. The real-life experience the students gained from pre-planning, working closely with your Good360 team throughout the lead-up, and the actual event have been truly amazing.

My understanding is that the actual event itself had a lively energetic vibe that has left the students still whirling in the success of the day, this can be seen from their many social media posts. The day’s presentations and your MC, Journalist Tim Gilbert kept things moving, and your panel facilitator Amanda Rose, Founding Director at Western Sydney Women; and panellists Paul Zahra, CEO of the Australian Retailers Association; and Amar Singh, President of Turbans 4 Australia were astounding.

Please find as a token of our appreciation a Certificate of Appreciation.

Once again, thank you for working closely with the Faculty of Business and Law and we look forward to continuing to be a part of your Circle of Good.”

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