No budget? No problem. Do it yourself, but do it right.
Where do you find yourself?
What is your problem?
Goal oriented – How will this objective support your organisation’s mission or strategy?
Define your target public:
3 ways to establish credibility:
3 ways to appear as the logical decision:
3 ways to draw on emotion:
At this stage it is important to ask “where is my target?” as we are aiming to identify which tactic will be most effective in reach and engagement.